Premier League club Arsenal are are on the verge of signing a sleeve sponsorship deal worth £10m-a-year as well as a kit deal to replace current shirt supplier Puma, according to a report from Goal.
Will it be Netflix? Arsenal will sign a sleeve sponsorship deal with an unnamed Subscription Video on Demand service
In February 2018, Arsenal and their shirt sponsor Emirates extended their deal until the end of 2023-2024 season. The new deal allows Arsenal to negotiate a separate sleeve sponsor deal, something that was not possible with the previous contract. Arsenal's extension with Emirates, a partnership which began in 2006, is worth in excess of £200m.
Arsenal to Sign £10m-a-Year Sleeve Sponsor Deal With Subscription Video on Demand Service
Goal understands that discussions are at an advanced stage between Arsenal and an unnamed Subscription Video on Demand (SVOD) service. The possible £10m-a-year deal would see Arsenal surpass Premier League rivals Liverpool, who signed a £5m-a-year (over five years) sleeve sponsor deal with Western Union..
According to Goal, discussions are also underway for a new kit sponsor from the 2019-20 season with the Puma deal expiring at the end of next season. Adidas remain favourites to become the club’s new kit partner with a decision expected to be made in the coming weeks.
Which brand do you think will become Arsenal's new sleeve sponsor? Do you think Adidas will make Arsenal's jerseys form the 2019-20 season? Let us know in the comments below.