French Club Red Star F.C have launched an interesting initiative, which will se them play with the names of job seekers on the front of their shirts rather than their sponsor logo.
Red Star Play With Job Seekers names in place of sponsor logo
Red Star F.C pride themselves on being engaged with their community. Their latest initiative sees local people in search of employment have their name featured on Red Star's kits in place of their sponsor logo. The Parisian club will wear the kits against Cholet this Friday in their match in le Championnat, French football's third tier.
Each player's shirt will bear a different name, with sponsor LinkedOut participating by leaving their wordmark off the kits, replacing it with the job seekers respective names, stylised in the same way as their brand logo. LinkedOut is an organisation that aims to help find work for those who need it most. the campaign is called "un maillot, un CV" (one jersey, one CV).
What do you think of this idea from Red Star and LinkedOut? Comment below.