Already in November, the German Football Association (DFB) has rolled out a refreshed brand identity as part of its 125th anniversary celebrations. The redesign, developed with agency Strichpunkt, marks the first major update since 2016.
The new DFB logo will only be used by the federation but not by the national team, which will keep the iconic eagle crest.
DFB Unveils New Brand Identity for 125th Anniversary
The most visible change in the new DFB logo is to the iconic DFB symbol itself. The angular points have been softened and flattened, giving it a more modern feel while keeping the familiar intersecting line structure.
Perhaps more striking is the decision to drop the traditional black, red, and gold colors from the standard logo. Instead, the new mark comes in monochrome green, with shades adapting to different backgrounds—dark green, pale green, or lime. A violet-blue accent color rounds out the palette, designed with both light and dark mode applications in mind.
The DFB-Sans typeface has been massively expanded from 6 to 56 styles in partnership with Supertype, now available as a variable font ranging from Compressed to Super Extended weights. There's also a new "Supersign" logo representing the association's mission across organization, society, and sport.
According to DFB Management Board Chairman Dr. Holger Blask, the rebrand reflects "clarity, innovation, and modernity" while representing German football from grassroots to elite level.
A look at the history of the DFB logo indeed reveals that the national colors were only added in 2003. The green color has been rooted in the history of the DFB logo since 1926.
What do you make of the new DFB logo? Let us know in the comments.