On Sunday, famous German club Hamburg failed to gain a place for the relegation to the 1.Bundesliga as they lost 1-5 at home against Sandhausen. Now the club not only seems to face problems on the pitch but also off the pitch.
Emirates Uses Clause To End HSV Shirt Sponsor Deal Two Years Early
According to reports of German newspapers, Emirates, which has been on the front of the HSV shirt since 2006, decided has withdrawn its exit clause - which allows the airline to terminate the cooperation agreed until 2022 if HSV failed to gain promotion to the first division.
Emirates and HSV just renewed their deal for three years until 2022 in 2019, but now it seems like that the airline does not want to sponsor them in the 2. Bundesliga anymore. Emirates paid a fixed sum of 1.5 million / Euro per year in the 2. Bundesliga.
HSV will possibly also lose another important sponsor. Investor, fan and billionaire Kühne, who gave HSV back the classic name of their stadium, Volksparkstadion, five years ago, paid four million euros / season.
After the past weeks of the season and the missed promotion, the patron is so angry that he has now summarily abandoned all negotiations about a continuation of the commitment. In addition, "Bild" reports that Kühne is examining the possibility of selling his shares in HSV Fußball AG (20.57 percent).
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