The battle for football kit supremacy at the upcoming FIFA Club World Cup 2025 sees the biggest brands leading, with Adidas establishing as clear number one.
This expanded Club World Cup format represents FIFA's ambitious attempt to elevate the tournament's global profile, bringing together top clubs from all continental confederations for the first time in this 32 team format.
2025 Club World Cup Kit Battle
According to data from Football Kit Archive, the German sportswear giant will outfit 11 of the participating clubs, representing over a third of all teams in the expanded tournament. Adidas' closest competitor, Puma, has secured deals with 7 clubs, while Nike will supply kits to 6 teams. The remaining spots are divided among smaller manufacturers, with Mexican brand Charly equipping 2 clubs, and Reebok, Kappa, New Balance, Umbro, Dynasty, Macron each supplying 1 team.
This kit supplier distribution highlights the continued dominance of the "big three" sportswear brands in elite football, collectively outfitting 24 of the 32 clubs showcased in the Football Kit Archive's infographic - exactly 75%.
2025 Club World Cup Kit Sponsorship Battle
Meanwhile, the tournament will showcase a much more diverse range of shirt sponsors across various industries.
- Betting companies lead the way with 8 clubs
- Airlines feature prominently with 5 clubs - Emirates is sponsoring both Real Madrid and Benfica
- Other categories include automotive, telecommunications, gaming, finance, and food & beverage
Are you surprised that Adidas leads the battle for the FIFA 2025 Club World Cup? Let us know in the comments below.