French club AS Saint-Etienne will get a new logo. But instead of just showing off a new logo to its fans, the club have launched a consultation to co-construct their new identity with their supporters.
AS Saint-Etienne Launch Consultation To Change Its Logo
This week, AS Saint-Etienne have launched a consultation in order to decide on the future club crest. The current Saint-Etienne crest has been in use since 1994.
AS Saint-Etienne's new logo will be used from the 22-23 season
First-ever logo
To tease their new logo, AS Saint-Etienne also posted a picture of their first-ever crest on social media.
The new logo of AS Saint-Etienne will be created by the agency "Trenta". The design agency will be able to draw inspiration from the opinion of the supporters via a major consultation which was launched on Wednesday.
Because times are changing, AS Saint-Étienne wishes to develop its logo and visual identity. To do this, we are launching a popular, innovative and collaborative approach to co-construct our new identity with you, supporters and lovers of the Greens, by including you throughout the project.L'heure du changement a sonné ! 🤍— Association Sportive de Saint-Étienne (@ASSEofficiel) September 15, 2021
The process for the new AS Saint-Etienne logo has begun on 15 September 2021. In total, there are four phases to decide the new logo.
The current logo on the kit
Saint-Etienne will reveal the logo in December
The new AS Saint-Etienne logo will be revealed at the end of November/the start of December 2021. It will be used from the 2022-2023 season.
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Do you look forward to seeing the new Saint-Etienne logo? Comment below.