Premier League club Leicester City FC yesterday announced a new multi-year partnership with global sportswear giant Adidas. Adidas replaces previous shirt supplier Puma. Adidas become Leicester City's Official Technical Kit Partner from 1 June, 2018. No financial details nor the exact length of the contract have been announced.
Adidas Leicester City 18-19 Home Kit to Be Revealed on June 1
The announcement confirms the leaked Adidas Leicester City 2018-19 home kit that went already on sale on Adidas.com.
Leicester City Chief Executive Susan Whelan said: “Our partnership with adidas represents a great opportunity for us to increase the reach of Leicester City Football Club, both domestically and internationally, alongside one of the most reputable and recognisable brands in the world. It’s not only an exciting development for the Club; but also for our players, who will feel the benefit of adidas’s commitment to high-performance; and for our supporters, who proudly wear our colours whether following the team up and down the country or from all four corners of the globe.
“As we prepare to begin our journey with a new supplier, it’s appropriate for us to extend our thanks to PUMA, with whom we created history during the last five seasons – achieving the impossible on the pitch and producing the best-selling replica shirts in Leicester City history. We wish them well in their future ventures.”
Ashley Swain, Director of Clubs at adidas UK said: “We are delighted to add Leicester City Football Club to our roster of top tier partnerships across the world. Building on the incredible success and growth of the last few seasons we are excited to be working with such an ambitious club as they look to the future on and off the pitch.”
The Adidas Leicester City 2018-2019 home kit will be available to pre-order from Friday 1 June.