Tottenham has updated its logo and announced a new visual identity today.
Updated Tottenham Crest
The 2025 Tottenham logo is the same as before, just with the 'Tottenham Hotspur' text removed.
The world-famous cockerel stands prouder than ever and is supported by a silhouette version, along with the reintroduction of the THFC monogram and new colors, patterns, and hallmarks linked to the Club’s heritage.
Tottenham 2025 Logotypes
In addition to the new main logo, Tottenham has also released a minimalist silhouette version that allows for a more playful expression of the brand, plus a modernized THFC monogram. The monogram has been a fan favorite since the 1950s.
New Tottenham Brand Identity
Tottenham also revealed its new font and new supporting colors. Based on the club's iconic typeface, created almost 20 years ago, Spurs has kept the style and modernized it slightly to create a new brand identity for the team.
In addition to the new logo, Spurs has also introduced a new palette of supporting colors inspired by iconic elements from the club's history.
The cockerel reimagined. An icon reborn. Our font remastered.
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