News broke earlier today that the French national team will remain with Nike for at least another eight years, until 2026. Nike became the France kit producer in 2011 when it succeeded Adidas.
France Renews Nike Kit Deal
The new deal will ensure that the contract between Nike and the French federation will remain valid at least until the end of the 2026 World Cup. No details on the value of the new Nike France 2026 contract have emerged, but it can be expected to be close to initial deal which was worth €45m per year. FFF president Le Graët said that the federation was looking for an offer in the region of €50m in September.
Most valuable International Football Shirt Sponsorship Deals
| Country | Kit Supplier | Value | Deal ends |
| Germany | Adidas | €50m | 2022 |
| France | Nike | €45m | 2026 |
| England | Nike | €39m | 2030 |
| Brazil | Nike | €30.7m | 2018 |
| Spain | Adidas | - | 2026 |
| Italy | Puma | €18m | 2022 |
The federation claims that Nike's offer was the most sustainable presented since it had opened the bidding process last month, also due to the Swoosh's commitment to amateur football in the country. The likes of Adidas and Under Armour, but also New Balance, were reportedly interested in taking over the France national team as one of most important contracts in world football.
Trevor Edwards, president of the Nike Brand commented the following: "Nike is proud to extend its partnership with the French Football Federation and we are also looking forward to continue the work we have built together in the coming years."
Noël Le Graët, president of the French Football Federation said: "I am pleased to continue this collaboration with Nike. This new contract shows the commitment of the supplier to our national teams, amateur football and the federation."