Castore co-founder Tom Beahon has defended the rising cost of replica football kits in an interview with the BBC's Big Boss Interview podcast, arguing that market forces would naturally drive prices down if fans genuinely couldn't afford them.
"We live in a capitalist society, if people couldn't afford it, those prices wouldn't be charged."
Beahon said the company operates within the realities of capitalism and that current pricing reflects economic fundamentals.
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Beahon cited rising manufacturing costs, increased tariffs, and inflation as key drivers behind price increases, alongside unprecedented investment in elite sport that demands returns.
When asked about the growing counterfeit kit market, he dismissed it as a concern, suggesting that future microchip technology in shirts could verify authenticity and create additional fan engagement opportunities. Castore, which supplies clubs including Everton, Rangers, Burnley, and Preston North End, has faced criticism over kit pricing, but Beahon maintains the firm is addressing affordability through entry-level product ranges while operating within standard market economics.
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"I mean, do I spend too much of my time thinking about counterfeit products? No, I do not."
Do you agree with Beahon's stance on kit pricing? Let us know in the comments, and hear the full interview on BBC.