The world's oldest surviving Automotive Brand, Peugeot, is reaffirming its personality and character with a new logo.
Lots Of Football Sponsors Release New Logos
At the beginning of 2021, Peugeot was integrated into the new Stellantis auto giant. Stellantis was formed by the merger of Groupe PSA and Fiat Chrysler Automobiles on the basis of a 50-50 cross-border merger agreement (brands include Peugeot, Opel, Chrysler, Fiat, Lancia, Citroën, Jeep and more).
New Peugeot 2021 Logo
The new Peugeot logo consists of a coat of arms adorned with a magnificent lion's head. It is a much more modern, contemporary look than the previous logo. The previous logo was launched in 2010.
The logo needed to change to crown the brand's move upmarket.
Since 1850, Peugeot has had ten successive logos, all of which feature the lion's emblem. The new, eleventh version, of the logo has been created by the Peugeot Design Lab, the Peugeot brand's Global Brand Design studio.
Peugeot had been sponsoring some football teams until the mid-2010s, while the carmaker had no important deals with any teams in recent history.
Peugeot Logo History
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