The CONCACAF, the football governing body of North and Middle America, unveiled a new brand for the 2021 Gold Cup (Spanish: Copa de Oro) at first ever Gold Cup draw event.
Concacaf Gold Cup 2021 Logo
The new CONCACAF Gold Cup logo has a modern and edgy style while using all the elements of the previous branding. The "refreshed brand and identity coincide with Concacaf making several football-first enhancements to the format of its flagship competition for the 2021 tournament".
Concacaf’s in-house Brand Marketing team led the new Gold Cup brand and visual identity process with support from creative design agency Thirsty.
The current Gold Cup champions are Mexico, who won the 2019 Gold Cup after narrowly defeating the United States in the Final (1-0) in Chicago’s Soldier Field.
Do you like the updated look of the Gold Cup logo? Share your thoughts in the comments below.