Crystal Palace earlier today announced online car marketplace Cinch as their new main sponsor, starting from the 2022-23 season.
In football, Cinch are known from being Tottenham's sleeve sponsor.
With the deal, Crystal Palace get rid of betting company W88, getting ahead of a potential upcoming ban on such sponsors.
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No much details were announced about the deal apart from it being a multi-year deal, and it also covering the club's training kits and not just matchwear.
Barry Webber, Commercial Director at Crystal Palace, said: “cinch is a well-established, family-friendly and instantly recognisable brand across the UK and beyond, and this landmark partnership is yet another statement of progress at the club, both on and off the field. This is an incredibly exciting time for our partnership to begin, as we enter our 10th successive season in the Premier League with a squad packed full of international talent, whilst cinch continues its impressive expansion and innovation in the car market. We look forward to helping each other secure our respective ambitions.”
Avril Palmer-Baunack, Chairman of Constellation Automotive Group, cinch owners, said: “We are delighted to be joining Crystal Palace as front of shirt sponsor. cinch is an ambitious brand that has achieved a lot in a short space of time and this new partnership will further support our expansion in the UK car market. We look forward to working with the teams, fans and local community and have high hopes for the club next season on absolutely ‘cinching it’!”
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