Confirming previous rumors, Real Betis Balompié and Kappa announced the signing of a new sponsorship contract. The Italian brand becomes technical sponsor and main partner of the Green and White institution for the next four years.
Kappa Signs Four-Year Partnership With Real Betis
Kappa replaces Adidas two years ahead of schedule. It is reported that the club was not happy with the standard jerseys they received from the Three Stripes and therefore left Adidas preliminary.
The relationship of Kappa and Betis goes back to the 1995-1996 season and went on until the 2008-2009 season. A spell that comprehends some of the best years for Real Betis: Copa del Rey runner-up in 1997 and champion in 2005, and playing in the UEFA Champions League the playing in the UEFA Champions League the following year.
Betis said that Kappa will release "specific collections specifically thought for the fans. This customized option is a real opportunity for Real Betis to develop their merchandising activities and increase their presence in the European market."
Ángel Haro, president of Real Betis Balompié: “Real Betis always strive for excellence with their partners and we get exactly that with Kappa. We link our brand with a iconic name in the sporting world and, on the other hand, we recover a beautiful memory for all the Green and White fans. We lived beautiful moments with Kappa and we expect more to come in this new era. We welcome Kappa back to Real Betis family.”
Ramón Alarcón, Business General Manager at Real Betis Balompié: “Kappa is a constantly growing brand and we wanted to joint hem during this period of growth also at Real Betis. We want to keep growing together. We are also going to enter new distribution and sale channels. We believe this is going to be very productive for both parties.
François-Xavier Chupin, President of Sportfinance – Kappa: “It’s a huge pride for us to announce this agreement with a Club we know well. A Club which grew and shared 14 seasons with us. We give a great importance to be back with Betis nine years later. It’s not just a sports adventure but a real human adventure that began more than 20 years ago, and we are really excited for what’s to come.”
Philippe Sachet, General Manager Kappa Sport Iberia: “We are really happy for signing with Real Betis again. Our shared history is a strength that will help us to grow on a daily basis with the Club. It’s a huge privilege to be back at Benito Villamarín Stadium. Here, Kappa spent some oh their best years, with a Club that will play European competitions again this year. Kappa wants to become a key player in Spanish football.”
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