Update: This Thursday, the Ligue Football Professional (LFP) officially signed a new naming deal with McDonald's for the 2024-2027 cycle.
Ligue 1's partner since the 2020-21 season, Uber Eats' contract expires at the end of this 23-24 season. It is likely that McDonald's will replace Uber Eats to buy the naming rights for the tournament, worth €20 million/season, Ligue 1 will become Ligue 1 McDonald's from the 24-25 season.
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Ligue 1 To Be Called McDonald's Ligue 1
Yesterday, in the RMC show “L’After Foot”, Daniel Riolo talked about the McDonald’s track to becoming the next Title partner of Ligue 1.
McDonald's new contract with Ligue 1 is worth 90 million euros for 3 seasons 30 million euros per season).
McDonald's has been a partner of many professional football clubs such as Paris Saint-Germain, Olympique Lyonnais and Racing Club de Lens.
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