Hummel has just unveiled an extremely nice, limited-edition remake of the classic St. Pauli 1974 kit. The new Hummel St. Pauli Retro Jersey will be debuted in the 2. Bundesliga match against Nürnberg on November 23.
Hummel St. Pauli 1974 Retro Jersey
This is the new St. Pauli 1974 Retro Kit.
The new Hummel St. Pauli 2015-2016 retro jersey is available to purchase from today, limited to 2500 pieces.
Hummel CEO Jens Binek said: "The new special kit is meant to celebrate the tradition of FC St. Pauli. I think we've succeeded in this task. The design is kept simple, just like the club and its fans themselves."
Transcending the sheer design, the inspiration behind the new St. Pauli retro kit also led to the use of traditional cotton instead of contemporary materials. Featuring the iconic Hummel chevrons on both sleeves, the Sankt Pauli retro kit is different from the original in one aspect though; the skull, almost a synonym for the club these days, was added as a fine detail on the back of the collar.
As another nice touch, Hummel is donating a part of the revenue generated from the sale of the new retro kit to the charitable projects of the 'Kiezhelden' initiative. Additionally, the first five sold shirts will be delivered to fans by St. Pauli players the next day.
Let us know what you think of St. Pauli's new retro kit in the comments section below.