Update: Bayern Munich sold close to 50,000 Harry Kane jerseys within a week of signing the player, according to honorary president Uli Hoeneß.
The team made almost €1m in sales on the first day alone, with 15,000 jerseys sold that day. Hoeneß said the club could recoup a lot of money by signing a player with Kane's charisma.
14 August 2023: Bayern Munich Sell 10k+ Harry Kane Shirts in a Day
Bayern Munich shattered their transfer record to acquire Harry Kane from Tottenham Hotspur, sparking immense excitement at the Allianz Arena and yielding remarkable merchandise sales.
On the day of Kane's arrival, the club sold an astounding 10,000+ Kane shirts through online platforms and physical stores, eclipsing their previous record set during the 2020 Champions League final, as per a BILD report.
Hundreds of fans enthusiastically greeted Kane at the Oberpfaffenhofen airport and Bayern's training ground. Despite Kane reportedly signing his contract at 2:00 am on the morning of his arrival, fans patiently waited outside the office. The surge of support translated into extensive queues at club stores for purchasing Kane jerseys.
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