Confirming previous reports, Premier League club Wolves today announced a multi-year sponsorship deal with British premium sportswear brand Castore to become the club’s new kit maker.
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Castore To Make Wolverhampton Wanderers Kits In Multi-Year Deal
Wolves signed a "multi-year" deal with Castore. No financial details have surfaced yet, but "the partnership boasts the largest technical partner sponsorship fee in the club’s history".
The Wolves Castore deal will see Castore manufacture all on-field playing kit and side-line apparel, while Wolves will manufacture and distribute a range of replica products under license from Castore".
As a result, the partnership will facilitate a far broader range of products than has previously been available to Wolves supporters, with all ranges now bespoke to Wolves, including women’s replica, training and travel wear.
The new club-manufacturer model has seen success in the US. Wolves' general manager for commercial operations, Vinny Clark, believes it marks a hugely exciting moment in the club’s journey.
“This is truly a ground-breaking deal in Premier League football, which challenges the established order of things, and we are delighted to have found a progressive and disruptive partner in Castore to embark on this journey with us,” he said.
As part of the deal, Castore "will unveil a first-of-its-kind Pro Performance collection which will be worn by the first team in all competitions, and available to purchase by supporters".
The collection is made from a unique technical fabric developed exclusively by Castore, which the brand believes to be lighter, more flexible, and more durable than anything worn by a Wolves team before.
Castore co-founder Tom Beahon, said: “As a brand deeply committed to the ethos of marginal gains and performance excellence, Castore is the perfect match for a football club like Wolves, who have proven over the last four years that nothing is impossible when you have commitment, courage and dedication.
“We were very clear when we made the decision to enter the football market that we would only partner with clubs who had ambitions to compete at European level – it was clear from the very beginning that everyone at Wolves, from the ownership down, are wholly committed to that goal, which is perfectly aligned with Castore’s own ambitions of challenging the existing sportswear market incumbents.
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“Both Castore and Wolves are extremely innovative, and this partnership represents that ethos. We are delighted to be part of the Wolves pack and look forward to developing world class products for the team and fans in the years ahead.”
The first new Wolves x Castore range to be launched will be the 2021-22 training collection in July, with the Castore Wolverhampton Wanderers 21-22 home kit will be unveiled later that month.
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Do you look forward to seeing Castore's Wolverhampton Wanderers' kits? Share your thoughts in the comments below.