Major changes are coming to the kits of AFC Bournemouth. According to an exclusive report published two days ago by SportBusiness, the Premier League club is set for a complete brand overhaul, waving goodbye to their long-term kit maker.
Bournemouth to Sign Hummel Kit Deal From 2026-27 Season
As reported by SportBusiness, Bournemouth has agreed to a brand-new, five-year kit sponsorship deal with Danish sportswear brand Hummel, which will officially commence from the 2026-2027 season.
This new agreement marks a historic first for the club, as Hummel has never previously manufactured kits for Bournemouth in their entire history.
This impending deal also means the end of a significant era. Umbro has been supplying Bournemouth's kits since the 2018-19 season, producing a wide variety of bespoke and memorable designs. However, with this new Hummel contract set for 2026, Umbro will unfortunately fall just short of completing a full decade of partnership with the Cherries.
Vitality to Replace BJ88 Ahead of Gambling Ban
Vitality - who already holds the naming rights to the club's stadium, will replace current sponsor BJ88. This proactive move comes as Premier League clubs prepare for the impending ban on front-of-shirt gambling sponsors, ensuring Bournemouth transitions smoothly to a compliant, family-friendly brand.
Gambling Sponsor Ban: Bournemouth Announces New Main Shirt Sponsor
Are you excited to see what Hummel can design for Bournemouth? Comment below.