Confirming our exclusive story, Leeds United today announced the extension of its partnership with Adidas.
Leeds United to Extend Adidas Deal
Leeds United Extends Partnership with Adidas - 24 Hour Record-Breaking Kit Launch
Adidas and Leeds United did not announce any details of the new deal. Adidas will continue as the club's Official Kit Partner, continuing the partnership that began in the 2020-21 season - the new deal allows Adidas to design both the playing and training kits for all Leeds United teams, alongside other fan apparel.
Leeds United 24-25 Kits
With the deal extension, Leeds United also announced that the 2024-25 away kit launch was record-breaking - 15,000 shirts sold on the first day, marking the best 24-hour sales figure in Leeds United's history.
Morrie Eisenberg, Leeds United’s Chief Operating Officer, expressed excitement: “We have built such a strong relationship over the last few seasons, and it is great that we can now continue collaborating... not only on kit designs and launches but also limited-edition ranges such as Originals and Spezials.”
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