German Bundesliga club Hertha Berlin announced that cheap high street retailer TEDi will become main club and shirt sponsor from start of next season, replacing current main sponsor bet-at-home.com. The new TEDi sponsorship deal has been signed until the 2020-21 season and has been brokered by Legardère Sports. TEDi has had its logo displayed on Hertha's shirt sleeves since the beginning of the current season.
As main sponsor, TEDi will also look to highlight family orientated projects such as the Hertha Berlin football academy, the Kids Club and the Family-Cam in and around the stadium’s TV screens.
Sporting director Michael Preetz explained: “The first weeks quickly proved how good and trusting the relationship between Hertha and TEDi was, and we are really looking forward to having them as a main sponsor in the long term. We would like to thank our current sponsor bet-at-home.com for their work over the past few season, which was capped off this season with a Europa League berth.
Silvan Wolfrath, Chairman of TEDi, added: “The chemistry between the two companies is so good that it was an obvious choice to extend the partnership. We will now work even closer with one another. Hertha and TEDi definitely has a ring to it. Both stand for devotion, team spirit and being down to earth.
Hendrink Schiphorst, Executive Vice President of Football Germany at Lagardère Sports said: “It’s a strong signal that TEDi is building its reputation at Hertha Berlin after a successful first season as a sleeve sponsor. This only serves to confirm the national and international breadth of the club.”
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