Some days ago, we reported that one team sponsored by cryptocurrency ("fan token") platform Socios "will allow Fan Token holders to vote on the club's 2021 kits". Now it has been announced tat it will be leading Cypriot football club Apollon FC to let paying fans choose the home and away kit designs for the 2021-22 season.
Won't Be Roma Certainly - One Socios Team To Let Fans Pick 2021 Home and Away Kits Designs
Apollon reached the Europa League Group Stages on four occasions. According to Socios, they "made fan engagement history in October of last year when they asked their fans to pick the team for a friendly with local rivals Aris Limassol". However, that is not true as as United London FC were the first club to allow supporters voting on the starting XI, and that for every match.
We thought it would be no European football team
We initially thought it would be no football team as Socios said it would let fans vote "on the 2021 kit". We assumed that it would exclude teams who are releasing kits for a 2021-2022 season, but that was wrongly assumed by us...
Apollon FC 2021-22 Kit Vote
The 2021-22 Apollon FC kit options are all based on customized Puma teamwear shirts. $APL Fan Token holders can vote on three different home and three different away kit designs.
Fans can also create and vote for a message to be placed on the collar of the chosen shirts
Additionally, Fan Token owners will also have the opportunity to create and subsequently vote on a unique message to be placed on the collar of the chosen shirts through Socios.com.
Nicos Kirzis, Chairman of Apollon FC said: “When we announced our partnership with Socios.com, we set out to innovate and become leaders in fan engagement. Especially during the pandemic and with stadiums being empty, we felt that Socios.com was the most optimal tool to keep our fans close and make them feel appreciated. "
Alexandre Dreyfus, CEO and founder of Socios.com said: “Letting fans choose the kit and the team are the types of polls we dreamed of when we first decided to create a fan engagement app. Apollon are now making those dreams a reality. I’ve said it before, but the club is showing what an incredibly powerful fan engagement tool Socios.com can be and laying down a marker for other clubs to follow suit in the process."
What do you think of fans having to buy a cryptocurrency to vote for the club's kits and other things? Comment below.