The new Atalanta Bergamo 2020-2021 kits were released this week. They boast bespoke designs for the club featuring a new main sponsor already known in the soccer game from Atletico - trading platform Plus500. However, the Plus500 logos are different on both team's jerseys.
Atalanta 20-21 Home, Away, Third & Goalkeeper Kits Released
Atlético Madrid 20-21 Home Kit Released
Plus500 Logo On Atalanta's and Atletico's 20-21 Kits
For Atletico Madrid, Plus500 has created a special version of their brand that not includes the company's logo but also the text 'Trade Online', as well as a some boxes. For Atalanta, Plus500 is using their standard logo without any added text, a much cleaner style.
It is not 100% certain why the Plus500 logos are different on both kits, but we have a guess. It might be because Italy's Serie A has forbidden boxes for sponsor logos ahead of the 2020-21 season.
Serie A To Ban 'Unfriendly' Sponsors + Introduce Global Kit Font
Atalanta's kits come with three additional sponsor logos in the Serie A
What makes our assumption a bit less likely is that Atalanta also released a Champions League version of their kit with the same Plus500 logo as in the Italian Serie A, just without the three extra sponsors.
Atalanta 20-21 Champions League Kit Revealed
Which version of the Plus500 logo do you prefer? Share your thoughts in the comments below.