The Liga Profesional de Fútbol has launched a redesigned brand identity for the 2026 season after months of development work between AFA and LPF design teams.
Argentine Liga Profesional Unveils New Fan-Focused Brand Identity
The new Argentine Liga Profesional logo features a silhouette of a fan waving a flag, "representing the passion that defines Argentine football culture." The rebrand positions the supporter as the central protagonist of the league's visual identity.
The emblem uses the national colors of light blue, blue, and white, paired with a modern squared typeface with rounded terminals designed exclusively for titles and headers.
The rebrand follows Argentina's World Cup triumph in Qatar 2022 and aims to capture the supporter culture that has become synonymous with Argentine football both domestically and internationally.
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