Greek second division club Athens Kallithea 1966 have revealed their new home and away kits, and they have taken more than one leaf out of Venezia FC's book in the process.
Athens Kallithea 1966 - The New Venezia?
There is a good reason for the resemblance between the aesthetic of these kits and those of Venezia FC. Aside from the fact they are both made by Kappa and have simplistic but luxurious styling, they were both designed by the German design agency, Bureau Borsche.
Philipakos pictured at Venezia's Stadio Pier Luigi Penzo.
This is not by coincidence either, but thanks to the work of Ted Philipakos at both clubs. Formerly CEO and now Chief Marketing Officer of Venezia, he is also president of the Athens club and was one of the founders of creative agency Fly Nowhere. His input and decision making on the creative side of things behind the scenes has played a major part in Venezia's rise from relative unknowns to one of the coolest clubs in the world.
It seems Philipakos is applying the tried and tested Venezia formula to Athens Kallithea. Similarly classy shirts and launches akin to fashion shoots aside, they have adopted a whole new visual identity. The Greek side have updated their badge to a golden letter-based version, redesigned their website in the exact style of Venezia's (both also the work of Bureau Borsche) and launched sleek, carefully-curated social media accounts.
Philipakos has the experience, know-how, and the contacts and to turn a "small" club into one that punches well above its weight, at least in the marketing department. In Venice and Athens, he has two of the most culturally and historically rich cities in the world to draw inspiration from and work into the clubs' respective narratives and design stories. We expect to hear plenty more about Athens Kallithea from here on out. Check out the new kits below.
Athens Kallithea 22-23 Home Kit
This is the Athens Kallithea 22-23 home jersey, made by Kappa.
The Kappa Athens Kallithea 2022-2023 football shirt is navy with a white polo collar. Gold and white rings around the ends of the sleeves are complemented by navy and gold trim on the tip of the collar, both of which match the Kappa logo and modernised club badge.
A gold Kappa Omini logo is also placed on each shoulder of the Athens Kallithea 2022-2023 football shirt.
Athens Kallithea 22-23 Away Kit
Check out Kappa's Athens Kallithea 2022-2023 away shirt below.
The Kappa Athens Kallithea 2022-23 away jersey is white with a solitary navy stripe down the middle, which itself has a thin gold line running down its centre. This colour combo is recreated on the round neck collar and cuffs in the same fashion.
Once again, Kappa's logo and the club badge are gold on the Kappa Athens Kallithea 22-23 away football shirt, with an Omini logo on each sleeve.
Made by Kappa. What's your verdict on Athens Kallithea's home and away kits? Comment below.