Liga Portugal has taken a major step in upgrading its visual identity by unveiling a brand-new, bespoke typeface for the 2025-26 season. This custom font, created by the branding experts at Avery Dennison, will replace the generic Arial font that has been used on kits for years.
This move is the result of a multi-year strategic partnership signed in May between Liga Portugal and Avery Dennison, the same company responsible for the iconic fonts of the Premier League and Real Madrid.
All-New Liga Portugal 25-26 Kit Font
The new Liga Portugal 25-26 kit font is a modern sans-serif typeface with unique stylistic details, such as sharp cuts and dynamic shapes within the numbers. This gives the league a unique and professional on-pitch identity.
The partnership extends beyond just the names and numbers. Avery Dennison will be the exclusive supplier for all official kit embellishments. This means Avery Dennison will also produce the official Liga Portugal sleeve patch and the special gold/silver champions badges for the league winners.
What do you think of the new Liga Portugal 25-26 kit font? Let us know your thoughts in the comments below.