Nike is making a strong push back into Latin American football, securing several major new deals across the continent.
Nike Now Only Sponsors 5 South American First Division Teams
Six years back, in 2019, Nike lost Boca Juniors, Club Libertad, SC Internacional, and Cerro Porteno as part of a disinvestment strategy.
Nike Strengthens Presence in the Americas
The brand has renewed its partnership with the Brazil national team until 2038 and signed a long-term agreement with Uruguay, after they signed a short-term deal before.
At club level, Nike will add Vasco da Gama, Atlético Mineiro, Racing Club, and Chivas to their portfolio, joining existing teams Corinthians, Alianza Lima, and Atlético Nacional. While they have lost Club América to Adidas, Nike appears to be rebuilding their dominance across the region.
Nike Signs Big Kit Deals in Brazil
Do you think Nike can reclaim their status as the leading brand in South American football? Let us know in the comments.