London-based fashion label Labrum today announced a collaboration with the National Sports Authority Sierra Leone (NSASL). Together with the announcement, Labrum launched the new uniform designs for both National Sports and the official Olympics 2020 kit.
Labrum is a British African heritage brand telling the untold story of West Africa to help bridge the gap between western and West African culture.
Sierra Leone is not qualified for the 2020 Tokyo Olympics soccer tournament.
National Sports Authority Sierra Leone 2020 Olympics Shirt
Check out Labrum's Sierra Leone 2020 Olympics jersey below.
The Labrum Sierra Leone 2020 Olympics shirt introduces a unique design for Sierra Leone. The Labrum Sierra Leone 2020 Olympics shirt has two striking prints in the national colours – one an interlocking tapestry of the letters ‘L’ (for Labrum) and ‘S ‘(for Sierra Leone), the other a series of 16 concentric zigzags.
The accompanying campaign was recorded in Freetown, Sierra Leone.
Dumbaya said: “It’s inspired by the 16 different tribes of Sierra Leone. One thing I've realized about Sierra Leone is its tribalism. People often don't support people who aren't part of their tribe.” For Dumbaya then, the the Labrum Sierra Leone 2020 Olympics shirt is a statement of unity, a call to all Sierra Leoneans to neglect tribal allegiance and instead unite as one nation. “It doesn't matter if you're from Freetown or from other provinces, all of us are represented as one unit.”
Labrum thanked Converse for partnering with them "to make the trip possible".
Sierra Leone's 2020 Olympics kit will be available from June 24.
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