UEFA yesterday revealed the brand identity for Finalissima, the match between UEFA EURO 2020 winners Italy and Copa América 2021 champions Argentina.
The first-ever Finalissima will take place on 1 June, when Italy and Argentina meet in the Finalissima at Wembley Stadium in London.
Finalissima Logo
The Finalissima logo takes inspiration from the laurel wreath; a symbol of excellence and victory, of protection and growth. It is made up of ribbons in the colors of the competing nations – Italy's Tricolore and Argentina's Albiceleste – coalescing in unity around the distinctive trophy.
The ribbons are symbolic of the strong bonds between CONMEBOL and UEFA, and of their commitment to the development of football beyond their geographical zones.
The brand also highlights the significance of a match between the best teams from the two continents that have provided every world champion. Among the ribbons that weave across the deep blue backdrop are several in platinum and gold, the most precious metals in the world.
Finalissima Trophy: CONMEBOL – UEFA Cup of Champions
UEFA also showcased the new Finalissima trophy, called CONMEBOL – UEFA Cup of Champions.
The Finalissima trophy features two figures on either side representing the continents, Europe and South America, with the Finalissima icon prominently positioned where their hands meet.
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