Chelsea are reportedly set to sign a new front-of-shirt sponsor for next season worth up to £60m per season (for both the men's and women's teams) if they qualify for the 2025-26 Champions League, according to @Lu_Class_.
Chelsea to Sign a New Front-of-Shirt Sponsor For Remainder of 24-25 Season and New 25-26 Season
According to @Lu_Class_, Chelsea are currently in talks with a number of potential companies to become the club's front-of-shirt sponsor for the remainder of the season. Chelsea are expecting a fee of £20-25 million for the remainder of the season.
The potential companies mentioned include Qatar Airways, Riyadh Air, and Turkish Airlines, which are in talks. The remaining interested companies are from the United States.
Chelsea will also sign a front-of-shirt sponsorship deal worth £60 million a year for the 25-26 season if they qualify for the Champions League. Their recent form has put them in a much better negotiating position than they were at the start of the season.
If they find a new shirt sponsor as expected, the value of Chelsea's new shirt sponsor would make it the third most valuable shirt sponsorship deal in the Premier League.
1️⃣ Man City x Etihad Airways £100m+ p.a. (FOS sponsorship + stadium/campus naming rights)
2️⃣ Arsenal x Emirates £66.5m (FOS/training kit sponsorship + stadium naming rights)
3️⃣ Man United x Snapdragon £60m (FOS sponsorship)
3️⃣ Chelsea x Riyadh Air/Qatar Airways £60m (FOS sponsorship)
5️⃣ Liverpool x Standard Chartered £50m+ (FOS sponsorship)
6️⃣ Spurs x AIA £40m (FOS sponsorship)
7️⃣ Newcastle x Sela £25m (FOS sponsorship)
8️⃣ Aston Villa x Betano £20m (FOS sponsorship)
Are you looking forward to new Chelsea's front-of-shirt sponsor? Comment below.