Yesterday, in the Premier League match against Leicester City at Anfield, Liverpool FC was not wearing their standard Standard Chartered sponsor logo on their front - Liverpool FC's main partner, Standard Chartered, swapped its logo on the front of the team's shirts for charity.
Liverpool Kits Feature 'Futuremakers by Standard Chartered' Logo In Leicester City Premier League Match
The Reds’ jerseys featured the logo of Standard Chartered's charity ‘Futuremakers by Standard Chartered’.
It was the ninth time that Standard Chartered has swapped the logo on the Reds’ shirts for charity, and the second time that the shirts feature the 'Futuremakers by Standard Charity' logo.
Futuremakers is the bank’s charity aiming to help disadvantaged young people around the world to get back into education, training or employment.
The limited-edition Liverpool shirts were signed by the players after the game and then put up for auction from Monday November 23. Every dollar raised is matched by Standard Chartered. Last year’s initiative raising US$102,000 for Futuremakers.
What do you think of this initiative by Standard Chartered? Do you like the Futuremakers logo? Share your thoughts in the comments below and visit the Futuremakers by Standard Chartered website for more about the initiative, and also see this Forbes article that takes a look at the bank's long history of finical crime.