Update: It is more and more likely that the Adidas Juventus 24-25 home kit will be presented and made available to buy without a shirt sponsor. This is reported by the specialist Italian site Calcio e Finanza.
The Juventus 2024-2025 home kit is likely to be presented without sponsors on the front of the shirt, and that will likely remain the case for Juve's summer friendlies.
The goal of Juventus is to secure a new shirt sponsor before the start of the 2024-2025 Serie A season, which kicks off on the weekend of 17 August. This means it may take some time before we find out who will be the new sponsor on the front of the team's shirt.
Juventus 2024-25 Home, Away & Third Kits - Available to Buy Sponsorless
February 2024: Juventus Has Not a Single Kit Sponsor for 24-25 Season
Although Juventus has just signed an agreement with Zondacrypto to sponsor their shirts, the deal only lasts until the end of this season. This means that Juventus will still be without a single kit sponsor next season.
Juventus Kit Sponsor
Juventus currently have kit sponsorship deals with 4 brands:
- Supply kit: Adidas (€51M)
- Front-of-shirt sponsor: Jeep (€41M)
- Back-of-shirt sponsor: Cygames (€10M)
- Sleeve sponsor: Zondacrypto (?)
However, Juventus are not planning to renew their contract with Jeep, Cygames' contract also expires at the end of the year and has not been renewed, while Zondacrypto's contract only runs until the end of the season.
Juventus x Adidas
The current contract between Juventus and Adidas runs until the end of the 26-27 season and Adidas will continue to supply Juventus with kits for at least three more seasons.
Juventus x Jeep
Juventus' current contract with Jeep runs until June 2024, but Juventus are currently looking for a new sponsor that will bring in at least 50 million euros per season (the current contract with Jeep brings in 45 million euros per season for Juventus).
Juventus x Cygames
The current deal between Juventus and Cygames runs until the end of this season. However, there has been no word on whether the two parties will extend the contract, meaning that Juventus will be without a back-of-shirt sponsor for the 2025-26 season.
Cygames Returns as Juventus Back-of-Shirt Sponsor
Juventus x Zondacrypto
Recently, Juventus announced that Zondacrypto will be the team's shirt sponsor for the remainder of the 2023-2024 season. There is no information yet on whether Zondacrypto will continue to appear on Juventus' sleeves next season.
Looks Awful: Juventus Announces Zondacrypto Kit Sleeve Sponsor Deal
So if Juventus is not actively looking for a new sponsor, there will not be any sponsor appearing on the Juventus 24-25 shirt.
What do you think about Juventus not having a single kit sponsor for the 24-25 season? Comment below.