Saudi Pro League side Al Nassr has announced a three-year sponsorship agreement with Syndicate Holding Group (SHG) worth $13.3 million (SAR 50 million) per year. Thanks to football sponsorship expert Łukasz Bączek for the info.
Al Nassr Secure Three Year, $40M Sponsorship Deal with Syndicate Holding Group
The deal places SHG's logo on Al Nassr's jerseys as the second main sponsor, positioned below current principal sponsor KAFD DMC, which pays $32 million annually. This brings Al Nassr's total shirt sponsorship revenue to over $45 million per year.
The partnership was unveiled at a signing ceremony where officials from both organizations displayed the new dual-sponsored jersey design. The three-year agreement will run through the 2027-28 season, continuing Al Nassr's recent success in securing premium commercial partnerships.
Syndicate Holding Group Company is an "investment boutique supporting visionary entrepreneurs scale their businesses and reach new levels, by providing consulting, financial support, and and key industry connections."
Al Nassr had the logo of its own TV channel in the last Saudi Pro League match.
What do you think of teams having more than one sponsor on the front of their kit (Al Nassr now has FOUR)? Let us know in the comments below.