After months of speculations, Manchester City's Raheem Sterling has officially joined forces with New Balance, becoming a new global face of the brand.
Raheem Sterling had been sponsored by Nike for several years. In the past few months, Raheem Sterling has been wearing custom / white gold New Balance Furon 6+ boots, without a New Balance logo.
Sterling To Wear Bespoke New Balance Furon v6+ Boots
As part of the partnership, Sterling will wear bespoke New Balance Furon v6+ boots on matchdays. New Balance says that "fans can anticipate special and signature editions of football and lifestyle products as part of the collaboration", likely also including some signature soccer cleats.
Sterling New Balance Furon Signature Cleats - White / Gold
The first Sterling New Balance Furon v6+ football boots are white / gold, created by boot customizers @bcbootsuk. They have a golden bird graphic to the heel and a metallic golden soleplate, and now also come with an NB branding.
New Balance also announced that the new relationship will extend beyond the pitch though, with Raheem and New Balance set to collaborate across performance and lifestyle products.
Raheem Sterling wears New Balance now.
#NBFootball #WeGotNow @newbalance pic.twitter.com/tANPPkid01— New Balance Football (@NBFootball) May 19, 2021Raheem Sterling on signing with New Balance:
"Growing up all I dreamt of was playing football. From kicking a ball around in Brent with my mates to my first Champions League Final on May 29th and representing my country at this summer’s European Championships, in my hometown. There’s so much more I want to achieve, both on and off the pitch, and this partnership will provide me with the platform to do so."
Chris Davis, New Balance Chief Marketing Officer & Senior Vice President of Merchandising said:
"At New Balance, we believe that our ambassadors are truly a reflection of our values as a brand. Simply put, this relationship is much bigger than football. Raheem is undoubtedly recognized as one of world football’s most premier talents evidenced by his key role for both club and country. His ambition to give back to the community will also be a focal point of how we realize the unique nature of this collaboration."
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