Chelsea FC has trademarked a new emblem ahead of its 120th anniversary, it has been spotted by Kieran Gill from the Daily Mail. It is set to be used by the club for the 2025-26 season and possibly beyond.
New Chelsea Crest Trademarked Ahead of 120th Anniversary Celebrations
The special new Chelsea logo features the iconic blue lion positioned above the letters 'LDN.' The design symbolizing the club's claim as "London's true club", a bold statement may be contested by rivals like Arsenal, Tottenham, and West Ham.
Chelsea's 2025-26 home kit will feature the lion, and the anthem jacket the full lion LDN crest
Chelsea's special new visual identity was designed by Uncommon Creative Studio.
This emblem is not intended to replace the current badge but will be used in branding as part of the 120th-anniversary celebrations, including the 2025-2026 kit(s).
Chelsea 25-26 Home Kit
The Nike Chelsea FC 2025-26 home football shirt features the club's lion crest but without the LDN branding underneath. Chelsea will release an anthem jacket with the full 120th-anniversary logo, according to @hendocfc. Footy Headlines can confirm this.
Leaked: Chelsea 25-26 Home Kit to Feature Red + Return of Lion Crest
The emblem's trademark was officially filed with the UK Intellectual Property Office in August. Without any objections raised, it is set to be registered under Chelsea Football Club Limited for the next decade.
In addition, Chelsea has applied to trademark 'Chels' and 'The Chels,' with confirmation expected next month. The club's latest home kit campaigns have already featured the "CFC LDN" branding, reinforcing the idea of Chelsea as London’s premier football club.
Footy Headlines thinks that it is likely that Chelsea FC will use the lion crest (and possibly also the lion with the LDN logo) not only for next season but for the years to come.
Do you like Chelsea using the lion crest more prominently? What do you think of the special Chelsea LDN logo? Let us know in the comments below.