Hummel and the the Danish national team have unveiled a special-edition kit for their Nations League match against Spain on November 15th, created in collaboration with Danish fashion brand Halo.
Hummel x Halo Denmark Special-Edition Kit
This picture shows the special-edition Hummel x Halo Denmark shirt, to be worn vs Spain.
The special-edition Hummel x Halo Denmark shirt is dark red with black-grey logos and a subtle pattern across the front, back and sleeves. This pattern is inspired by skydiving and harks back to the founder of Halo, Helge Petersen, who conceived the idea for the brand during a parachute jump in 1981.
”We are incredibly proud to have had the opportunity to collaborate with hummel and DBU to design a national team jersey that symbolizes cohesion, courage, and community. For us, community is the core of both football and Danish culture, and the jersey is meant to remind us that we are stronger together than we are apart. Putting into play our own history combined with the values and roots of the national team, we have designed a national team jersey that represents a united entity fighting for a common goal – both on and off the pitch,” states Daniel Struzinki, Head of Halo.
Hummel’s marketing director, Morten Lund, explains: ”Football has long had a strong presence in the fashion world, and we are proud to take the next step with this national team jersey. The jersey is not just a symbol of Danish pride and community but also an example of how football and fashion can come together to create something truly unique. Our goal with this collaboration is to make the national team more relevant to both the football and fashion worlds. In addition to the national team jersey, we have also designed a larger lifestyle collection aimed at appealing to an even wider audience.”
The new limited-edition Denmark jersey by Hummel x Halo will be available to buy on the national team shop website and in selected stores starting Thursday, October 24th at 10:00 AM.
Let's hear your thoughts on the new Denmark shirt, to be worn against Spain on November 15th, in the comments below.