PSV Eindhoven today announced that energiedirect.nl will become their new kit sponsor from the 2016-17 season, replacing long-term shirt sponsor Philips.
Energiedirect.nl Becomes New QPR Kit sponsor
The new PSV Eindhoven Energiedirect.nl kit deal is worth €6 million per season and will run for at least three years from July 1 2016. PSV's new deal with Energiedirect.nl also includes performance-related bonuses, while no other contract details were disclosed.
PSV's General Manager Toon Gerbrands is proud to confirm energiedirect.nl as the new main sponsor. "In energiedirect.nl we have found a partner that fits our entrepreneurial vision. It has always been our ambition to be a club that attempts to work in distinctive fashion in a healthy and high-performance environment. We have the courage to innovate and the guts to invest. Innovative entrepreneurship is one of the key factors to achieve our goals. The vision of energiedirect.nl perfectly matches with ours. Energiedirect.nl is a company that wants to stand out from the crowd. PSV shares this character and energy."
Mark van Zon, Commercial Manager of energiedirect.nl, believes PSV parallels with the objectives of energiedirect.nl, the current number four in the energy market, who wants to become a top three player in the near future. "PSV are a great club with a rich history, generally considered one of the top three teams in the Netherlands. PSV are above all a club which seeks innovative ways to realise their ambitions to grow in a clever and effective way, just like energiedirect.nl. Energiedirect.nl tries to make complex affairs in the energy market easily accessible to consumers. Online, with a simple offer, sharp pricing and plain language. We aim to increase our brand awareness and, by cooperating with PSV, to get consumers in the Netherlands acquainted with our unique and straightforward mentality. We are proud to have taken the opportunity of being PSV's main sponsor."
Philips are also delighted with new main sponsor: "We are delighted that energiedirect.nl has been confirmed as PSV's new main sponsor. It provides a solid foundation beneath PSV's future, in which Philips will also be actively involved for the next ten years", said Hans de Jong, CEO Philips Benelux.