The pink and purple away jersey of the German national soccer team sparked controversy when being released. Now Adidas revealed that it is the best-selling away jersey in the history of all DFB jerseys.
Germany will debut the pink kit against Hungary tomorrow
Adidas Reproduces Germany Euro 2024 Away Kit, Still Shortages
The Adidas Germany Euro 2024 away kit, particularly the one with the number 8 of Toni Kroos, has been ordered frequently. Adidas, the supplier of the DFB team, is pleased with the enthusiasm and high demand for the DFB jerseys.
The shirt "is the best-selling away jersey in the history of all DFB jerseys," said spokesman Oliver Brüggen from DFB supplier adidas to the SID.
The 2014 World Cup kit remains the best-selling Germany kit in history
Adidas did not announce any official sales figures. The record for the best-selling German kit in history has not been broken and will be very hard to ever break. In 2014, Adidas sold more than two million jerseys]. At the 2006 home World Cup, the sporting goods manufacturer sold 1.5 million DFB jerseys.
Shortly after the launch, there were huge shortages of jerseys, and the kit was sold out everywhere. In the meantime, Adidas reproduced the kit. Still, it is not easy to get.
The team will wear the pink and purple jerseys for the first time in their second group match against Hungary. The DFB responded to expected criticism from traditionalists with a strategic advertising campaign.
Are you surprised that the kit is selling so well? Let us know in the comments below.