AC Milan today announced their first-ever back-of-shirt sponsor - Insurance company wefox become the Club's Official Insurance Partner and its first-ever Official Back-of-Shirt Partner.
Wefox are one of Europe's leading digital insurance companies. They are based in Berlin, Germany. Wefox will be launching their innovative insurance products in the market in March.
Late to the party: Milan signed their first sleeve sponsor in August 2021
In August 2021, Milan announced their first-ever sleeve sponsor - BitMEX, a crypto exchange brand.
Milan Sign wefox Back-of-Shirt Sponsor Deal - €6m-€8m Per Year
The wefox logo will feature on the back of the men's match kit starting from AC Milan v Udinese.
According to La Gazzetta dello Sport, the new agreement will bring between €6m and €8m per year into the accounts of the club.
Julian Teicke, Founder and CEO at wefox commented: "As a football fan, it is incredibly exciting to be here today with the AC Milan team. From today we've not only got the backs of the AC Milan players but together, we've got the backs of the millions of AC Milan fans around the world. We'll help to keep the players and fans safe – whether they are playing out on the field or buying a motor insurance. We will provide them with insurance that is simple, easy and fit for purpose. It's a great honour to stand here, shoulder to shoulder with AC Milan CEO Ivan Gazidis and Chief Revenue Officer Casper Stylsvig and we are looking forward to great success for everyone over the years ahead."
AC Milan Chief Revenue Officer Casper Stylsvig said: "We are delighted to welcome wefox into our exclusive family of Premium Partners. Having the wefox logo incorporated into our iconic red and black jersey gives us great pride. While the logo on our shirt will certainly be the most tangible aspect of this partnership, we want this moment to be the beginning of an exciting journey for both brands and our fans across the globe."
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