German Bundesliga champions Bayer 04 Leverkusen this week announced a new kit sleeve sponsorship with the Niedax Group, a leading manufacturer of cable laying systems. This partnership comes after the contract with the previous sleeve partner, Trive, ended after two years.
Niedax Logo to Feature on Leverkusen Kits For Three Seasons, Until 2027
The sleeve sponsorship agreement between the Niedax Group and Bayer 04 will last until June 30, 2027, and will include logo presence on the team's sleeves during Bundesliga matches and international competitions over the next three years.
The financial terms of the deal between Bayer Leverkusen and Niedax have not been disclosed.
The Niedax Group has been a partner of Bayer 04 since 1997 and this new partnership strengthens their long-standing cooperation.
As part of the agreement, the Niedax Group will also support the women's team, youth teams, and the e-sports team of Bayer 04 Leverkusen. The Niedax Group is a global company with over 2,600 employees and operates in over 30 countries, specializing in cable laying systems primarily used in various sectors such as infrastructure, industrial, and energy.
Do you like the look of the Niedax logo on Bayer's 24-25 kit? Let us know in the comments below.