Adidas today officially unveiled the new third kits for its biggest clubs, with Real Madrid, Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan all receiving new alternative jerseys. All of them but Bayern and Manchester United also featured with special videos in the brand's new 'First Never Follows' series.
BLAH BLAH BLAH - Adidas 'First Never Follows' Film Teaser
Watch the four videos released by Adidas as part of the 'First Never Follows' series so far below.
The series – featuring bespoke films of some of the biggest clubs, players and managers in the world - provides a defiant response from a series of star players to the feverous gossip, debate and hype that surrounds each club in the build-up to the start of the 2016/17 season.
Adidas 2016-17 Third Kits
Here are the new Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan third shirts.
Revealed in the 'First Never Follows' films, the new third kits for Real Madrid, FC Bayern Munich, Manchester United, Chelsea, Juventus and AC Milan introduce bespoke designs for each of Adidas' six largest clubs.
What do you think of Adidas' way to promote their launch of the new 2016-17 third kits? Let us also know what's your favorite and least favorite third shirt in the comments below.