Spanish LaLiga will have a new visual identity for the 23-24 season as part of their new title sponsor partnership with EA SPORTS. Now we can the first information about the La Liga rebrand.
Spain's La Liga to Be Called "LaLiga EA Sports FC" From 2023
LaLiga to Release All-New Logo - No Leak Yet
The new LaLiga x EA Sports FC partnership not only includes the title naming rights for all LaLiga competitions. Instead, it will also bring us a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts, and other visual elements.
Launched in 1993, the color spectrum has been inspired by the rainbow
There is no leak or info about the new LaLiga logo yet. It will be very interesting to see if the color-spectrum design will be less prominent, or even completely ditched.
Concept by Amin Sayoud
In case you were wondering - the color spectrum is inspired by the rainbow. The circular frame is composed of seven different-colored fragments.
Concept by Clusterduckdesigns
The current LaLiga logo was released in 2016, while the iconic color wheel has been there for already 30 years.
LaLiga to Release New Kit Font
In terms of the kits, what will be most interesting is the new league-wide kit font. Our source told us that it is "miles better than the current streamlined LaLiga font".
The new LaLiga kit typeface is miles better than the current streamlined LaLiga font
Do you look forward to the new LaLiga logo, kit font, and other visual elements? Let us know the comments below.