Footy Headlines can reveal exclusive information regarding Kappa's current struggles and future ambitions in the football kit market.
Kappa Unhappy With Nice Partnership
Despite securing a deal with Ligue 1 side OGC Nice just last summer, the Italian brand is reportedly looking for a way out or a major upgrade after a disastrous start to the partnership.
OGC Nice Signs Kappa Kit Deal, Ending Partnership with Le Coq Sportif
Kappa only began supplying kits for OGC Nice at the start of the current season. However, sources tell us that the brand is highly dissatisfied with the collaboration so far.
The primary issue is commercial performance. Kit and merchandise sales have been reportedly very low, falling well below expectations. As a result, Kappa is losing a significant amount of money on the deal.
Insiders describe the current relationship between OGC Nice and Kappa as "very complicated," with the brand already regretting the investment.
Kappa Pulls Out of Race for Saint-Étienne
In an attempt to find a more profitable partner in France, Kappa had entered negotiations with historic club AS Saint-Étienne. However, Footy Headlines has learned today that Kappa has officially withdrawn from the race.
According to our information, AS Saint-Étienne was "too greedy," demanding a financial package that was simply too high. Kappa could not compete with other offers on the table and decided to walk away to avoid another financial burden.
Hunting for a Giant
With the OGC Nice deal failing to deliver and the Saint-Étienne move collapsing, Kappa's strategy has shifted. The brand is now reportedly desperate to sign a "bigger club", either in France or elsewhere in Europe - to restore its prestige and financial stability in the top tier of football.
Which big European club do you think would be a perfect fit for Kappa's designs? Let us know in the comments below.