Confirming previous reports, Feyenoord today announced a kit deal with UK Sportswear brand Castore. Castore replace Adidas, which had been Feyenoord's technical partner since the 2014-15 season.
The Feyenoord partnership of Castore is the brand's first-ever agreement with a Dutch professional football club.
Rotterdam become Castore's home base in continental Europe
Feyenoord x Castore 6-Year Kit Deal - 2023-2024 Until 2028-2029
The new Castore x Feyenoord kit deal is valid for 6 years, and worth €50 million (+around €8.3 million annually), according to a report of Dutch newspaper De Telegraaf from one year ago. Castore will make Feyenoord's kits from the start of the 2023-2024 season until the end of the 2028-2029 season.
Castore are reportedly also in talks with Utrecht
The new Castore x Feyenoord kit agreement covers the men's, women's, and youth teams and Castore will also become the club's retail partner.
The Feyenoord Rotterdam deal is Castore's first in the Netherlands. Castore are reportedly also in talks with another Eredivisie team, Utrecht, and have identified Scandinavia, the Middle East, and the Far East as key markets for growth in 2023.
Castore have established itself as an important new player in the world of sportswear,' said a proud Joris van Dijk, commercial director of Feyenoord. 'We are extremely impressed with them and share their mentality and ambition to grow.'
The multi-year partnership between Feyenoord and Castore also underpins the clothing brand's decision to designate Rotterdam as its home base in continental Europe. All European distribution activities will be organized from a brand new 20,000 sq m distribution center in Waalhaven, which is a great boost for both the Rotterdam economy and local employment.
Castore x Feyenoord Deal - Key Facts
- Castore replace Adidas, which had been Feyenoord's technical partner since the 2014-15 season
- Six-year deal worth €50 million - €8.3 million annually
- 2023-2024 until 2028-2029
- Feyenoord are Castore’s first partner in the Netherlands
- Castore also in talks with Utrecht
- Castore have designated Rotterdam as their home base in continental Europe
Are you happy about Castore continuing their expansion? Comment below.