Nike has just launched a major new global football campaign called "Scary Good", featuring a star-studded lineup of its top athletes, including Erling Haaland, Kylian Mbappé, Vinicius Jr., Alexia Putellas, and Sam Kerr. The campaign's name directly aligns with Nike's upcoming football boot collection for the 2025-26 season.
Nike 25-26 'Scary Good' Campaign
The new Nike 25-26 "Scary Good" campaign is built around a unique and bold concept, blending horror movie aesthetics with satirical late-night TV show vibes. According to Nike's official announcement, the films showcase "the game's most dominant attacking players" in a way that frames their incredible talent as frighteningly good.
Connecting the Campaign to the Boots
This new commercial campaign by Nike is not just a simple advertisement. It builds a narrative and connects with both Nike’s previous and upcoming campaigns. As previously reported, the new boot collection for the 25-26 season is also named the "Scary Good" pack.
Nike 'Scary Good' 25-26 New Season Boots Pack Leaked
This strategy allows Nike to build a strong theme and immense hype around the new collection before the boots are even officially released.
A Consistent "Scary" Vibe
Nike had already hinted at this new creative direction with the launch campaign for the next-generation Phantom 6 boots. That smaller campaign also featured a dark, shadowy, and "scary" vibe, which now clearly serves as a precursor to the main "Scary Good" launch.
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