Update: A few days ago, Classic Football Shirts shared a close-up video showing the federation logos on the new 2026 World Cup home shirts, highlighting their shimmering appearance and the patterns that change depending on the viewing angle.
Update: Adidas will apply a hologram effect not only on the Adidas logo but also on the federation logos of national teams for the 2026 World Cup authentic jerseys.
All-New Adidas 2026 Hologram Logo
The most striking visual feature of the new logo is its 'stripe-in-stripe' or 'logo-in-logo' construction. Adidas has integrated dozens of tiny Adidas Performance logos inside the main three stripes of the chest logo.
This creates a unique three-dimensional, holographic effect that changes with the light, all while being a lightweight application that does not hinder player performance.
Hidden UV Print for Authenticity
Beyond the visual design, the logo has a hidden technological feature. It will incorporate a special UV print that is invisible to the naked eye but can be revealed under a UV light. This is a state-of-the-art method to combat counterfeiting and allow fans to easily verify the authenticity of their jersey.
The Columbus Crew 2025 away kit has also been integrated with UV-reactive technology. When exposed to ultraviolet light, the jersey reveals a hidden slime-like pattern and glows in the dark.
This new hologram logo features on all of Adidas's 2026 World Cup authentic kits, which were released on 6 November 2025.
What do you think of the new Adidas hologram logo? A great innovation for football kits? Let us know in the comments below.