Update: We have added images of how the all-new Ligue 1 2020-21 logo looks in "clean" - without the UberEats sponsor and the rectangle.
With the arrival of new title partners, the French football organizing body LFP today launched the new visual identities for its 2020-2021 professional competitions. Ligue 1 and Ligue 2. It confirms previous leaks.
LFP 2020-2021 logos
All the brand codes of the championships have been modernized to symbolize the entry into a new media and sponsorship cycle, and to accompany the arrival of Uber Eats and BKT as title partners of Ligue 1 and Ligue 2 .
From logos to TV packaging, including jersey markings or ticketing, this project renews the entire brand territory by relying on trophies, strong symbols specific to the two championships, while providing a new graphic orientation.
The new Ligue 1 & Ligue 2 visual identities were entirely designed in collaboration with the design agency Dragon Rouge.
Didier Quillot, Executive Director General of the LFP:
“We are very pleased to present today the new visual identities of our two professional championships. It is an important first step which marks the launch of the 2020/2021 season and the arrival of major world brands as title partners of Ligue 1 and Ligue 2. With Uber Eats and BKT, French professional football will continue its development in France but also internationally. Make way for the new season now! "
Uber Eats Ligue 1
Official partner of Ligue 1 last season, Uber Eats becomes the title partner of the competition from this season.
From July 1, 2020, Ligue 1 Uber Eats will sport a brand new logo. More readable and uncluttered, there are symbols specific to Ligue 1 like the color "lime" and the trophy of Champion of Ligue 1, Hexagoal. By a process of diagonal shift, the two parts making up the hexagon, symbol of France, then find themselves opposite to highlight the historic rivalries that make Ligue 1 today. The mention “Ligue 1 Uber Eats” then completes the logo.
“Football is a sport that unites all generations and is a major focus of many French people and users of the Uber Eats application. We are therefore very happy to officially become the new title partner of Ligue 1 and to write together this new chapter in French football. We look forward to celebrating the love of football fans for Ligue 1 by accompanying them every weekend to provide them with the best experience possible. We warmly thank the Professional Football League for having chosen us to contribute to the development of the French championship and French professional clubs ” said Bastien Pahus, General Manager, Uber Eats France.
Ligue 2 BKT
BKT, an Indian company among the world leaders in the manufacture of off-road tires, is the new title partner of Ligue 2 for the next four seasons.
From July 1, 2020, Ligue 2 will be renamed Ligue 2 BKT and will also benefit from a new graphic charter and a new logo. Like Ligue 1 Uber Eats, the latter has also been simplified and modernized in a new color universe, in order to create more links between the two sister brands.
The three circles that make up the Ligue 2 Champion trophy have been combined here into one. By the same shifting process, this circle then splits in two to recall the rivalries between the clubs and energize the visual. The second circle inside, finally, echoes the central circle found on the pitch but also on the LFP logo.
Lucia Salmaso, CEO of BKT Europe says : “We are very happy to become a title partner of this competition. Ligue 2 BKT is a championship where talents grow, we are proud to support them to achieve their goals and win together on all terrains. We are delighted because it is the same competitive spirit that drives BKT, with the same fair play. We are looking forward to bringing farmers closer to their passion, but also Ligue 2 BKT fans of our profession, who are very often users of our tires, in order to share with all our passion for football and for sport. "
What do you think of the brand-new Ligue 1 & Ligue 2 logos? Share your thoughts in the comments below.