A massive shift in the international kit landscape could be on the horizon. According to reports from Polish outlet TVP Sport, the Polish Football Association (PZPN) is preparing to select a new technical sponsor, potentially ending a partnership with Nike that has lasted for over 18 years.
Poland to Leave Nike After 18 Years?
Poland has been wearing the Swoosh since 2009, making it one of Nike's longest-standing European partnerships. However, the current contract is set to expire later this year.
While Nike will definitely supply the kits for the 2026 World Cup (should Poland qualify via the play-offs), the future beyond the tournament in North America is wide open.
According to the report, the PZPN is currently evaluating several options. While Nike has put a renewal offer on the table, they are facing stiff competition.
Adidas
The German giant has reportedly submitted an official offer.
Having recently lost the German National Team contract to Nike (starting 2027), Adidas is aggressively looking for new markets. Securing Poland, a large neighboring market - would be a strategic win for the Three Stripes.
Keeza (The Wildcard)
In a surprising twist, Polish domestic brand Keeza has officially entered the race.
Keeza is active in Polish lower leagues and recently became the kit supplier for the Polish National Ice Hockey Team.
The brand would also need to prove it can handle the massive logistical demand of a national football team, something far more complex than their current operations.
Puma & Macron
Reports suggest that Puma and Macron are also interested and are expected to join the negotiations soon.
While a switch to Adidas seems the most plausible alternative if Poland leaves Nike, the ambition of a local brand like Keeza adds a fascinating layer to the story. However, internal politics (specifically friction between Keeza's owner and a PZPN Vice-President) might hinder the local bid.
Would you like to see Poland switch to Adidas, or should they stay with Nike? Let us know in the comments below.