Vasco da Gama, the historic Brazilian football club, has announced Betfair as its new main sponsor. The way the logo is applied on the different kits should be a lead model for other clubs.
Vasco Announces Betfair Main Kit Sponsor Deal
Vasco's 2024-25 home kit will feature the Betfair logo in sync with the sash rather than over the club's trademark kit design element.
Comparing different kits with a Sash, it becomes obvious that Vasco x Betfair's execution is something special. Other options would have been to interrupt the Sash (like Everton three years ago, put a smaller one below the crest (like Manchester City in the 2010-11 season), or place the logo just over the Sash (like horrifically done by Crystal Palace and its sponsor ManBetX).
On Pitch: Huddersfield 19-20 Home Kit with Fake PaddyPower Sponsor
Betfair might also has been inspired by PaddyPower, who put a giant logo diagonally on the Huddersfield kit as a joke.
Meanwhile, the Betfair logo sits on the shoulder blade of the women's team and horizontally on the keeper kit.
The new Vasco da Gama Betfair football kit sponsor is valid until December 2024, with the possibility of renewal for two additional seasons. It is the largest in Vasco da Gama's history, although the exact amount has not been officially disclosed.
Ajax's historic sponsor Abn-Amro puts is logo vertically, in line with the club's famous red stripe.
Vasco will debut the Betfair-branded kits on May 12th in a match against Vitória.
Vasco 24-25 Home Kit Voted Best Football Kit of April 2024
Vasco also just won our Best Football Kit of the Month award - back then in a sponsorless version.
Do you like the way the Betfair logo is applied in line with the Sash? Let us know in the comments below.