Following a number of teasers and announcement, Zlatan Ibrahimovic today officially launched his own sportswear brand, A-Z.
A-Z is short for "amateur to Zlatan" and aims to show the brand's commitment to enabling athletes to reach the top through hard work and endurance. A joint venture between Varner, a Norwegian clothing giant, and Zlatan Ibrahimovic, A-Z already released an initial collection of 75 styles, available only directly through A-Z.com at the moment. Only available for men and kids for now, A-Z has confirmed a women's line will follow shortly.
Retailing at similar prices to the big sports brand such as Adidas and Nike, A-Z's products introduce understated designs with subtle golden details.
What are your thoughts on A-Z, Zlatan Ibrahimovic's new sports brand? Let us know in the comments below.